Thursday, September 1, 2011

JC Penny pulls controversial top for girls

Sheesh people bitch to fucking much!
Lol!
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JC Penny, the major US clothing brand, has pulled a controversial long-sleeve T-shirt for girls after a string of complaints from parents.
The JC Penny T-shirt for girls is white with colourful, fun letters emblazoned on the front that read: “I'm too pretty to do my homework so my brother has to do it for me”.
The clothing brand marketed the T-shirt as cute and fun for young girls between the ages of 7 and 16, but critics have lambasted it as sexist and stereotypical.
“I advocate for girls and against this kind of gender stereotyping in the marketplace,” influential clothing designer, Melissa Wardy wrote on her Facebook page, alongside a picture of the T-shirt. “My little girl starts kindergarten tomorrow... I don't want her to see a shirt like that on her classmate, something saying that pretty is cute and right and the academics should be left to the boys.”
Many parents agreed with her, inundating JC Penny with complains and forcing the company to remove the item from their Web site. 
Ironically, the T-shirt is made by a US company called Self-Esteem, which makes Wardy’s comment rather poignant.
“Why are we conditioning kids to wear something that degrades their self-worth?” she asked via Facebook.
“We agree that the 'Too pretty' T-shirt does not deliver an appropriate message,” JC Penny said in a stamen, “and we have immediately discontinued its sale... We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.”
However, many parents have pointed out that JC Penny’s statement is in direct contrast to the caption they had on their Web site alongside the offending item, which parents found as offensive as the T-shirt itself.
“Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is,” read JC Penny’s description of the T-shirt.
Similar children’s T-shirts have caused offense in the past, such as the white David & Goliath T-shirt that read in pink on the front, “I’m too pretty to do math” and another that read “Future Trophy Wife”.

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